Website Marketing Strategies & Tips for Flooring Stores

Finding Online Local Business Directories and your NAP

By John Simonson

Posted on Saturday, July 25, 2015 3:54 PM


One of the effective ways for flooring stores to improve your visibility online is through finding and updating your business name, address and phone number on the online local business directories. Local SEO experts often refer to a business's Name, Address, Phone as NAP.

NAP store example

Stores want to make sure the information is accurate and consistent across all the online local business directories. Online business directories acquire local store data from various other online data sources and it is often incorrect or incomplete. We often see when helping store owners incorrect addresses, store locations that are closed, phone numbers wrong, wrong store hours and more.  Nothing can loose a potential customer more than they drive to a store just to find out it is closed for the day.

If you have Google's Chrome browser installed on your computer there is a Google Chrome extension called "N.A.P. Hunter". Once installed and made active you can use it to find all references in Google to a local business's N.A.P.

N.A.P. Hunter performs searches for various combinations of a business’ name, address and phone number to give you a look at its citation profile and can automatically download the results to a .csv file.

This is a quick way to track down where a local business's N.A.P. is referenced on the web and also fix any issues to improve a business's local search rankings.

Open Chrome, go to Chrome Extensions and search for "N.A.P. Hunter", or go to https://chrome.google.com/webstore/search/N.A.P.%20Hunter?hl=en-US

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