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Talk Floor Radio

John Simonson, Selling Online

John Simonson, president, Flooring Web Solutions, talks about the advantages for floor covering retailers to consider selling online—discussing the mounting consumer traffic on the internet and the increasing number of consumer purchases made online along with the growing market share of online purchases garnered by big box and major online retailers. Posted: Nov. 7, 2016

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Simonson on Maximizing Promotions

John Simonson, president, Flooring Web Solutions, discusses the need for retailers to create their own individual promotions several times each year. He also talks about efforts sales people can make to maximize involvement of the store’s sales people in the organization’s website and promotions. Posted: May 10, 2016

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Floor Covering Weekly

Anatomy of a Flooring Purchase - 3 part series

Jayne Mawhinney, content writer and editor for Flooring Web Solutions, shares her recent experiences shopping for new flooring for her home.

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Talk Floor Radio

Simonson, Dealing With Getting Bumped from the First Page in a Google Search

John Simonson, president, Flooring Web Solutions, discusses Googles’ move in August that saw it trim its Lucky Seven Pack—the number of local companies that appear on the first page in an organic search—to three, bumping many from the first page in a Google search page. He discusses how this will effect floor covering retailers and the actions they can take to improve their performance. Posted: October 5, 2015

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Talk Floor Radio

Simonson on Performing Better on Google

John Simonson, president, Flooring Web Solutions, talks about the upgrade of Google Panda in an effort to enhance users' search experience, demoting what it refers to as "low quality" content on websites in Google searches. Posted: August 20, 2015

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Talk Floor Radio

John Simonson, Becoming Mobile Friendly on Google - Part 1

John Simonson, president, Flooring Web Solutions, discusses the recent changes to Google’s search algorithm for mobile devices. Posted: May 11, 2015

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Talk Floor Radio

Flooring Web Solutions’ John Simonson at The International Surfaces Event 2015

John Simonson, president, Flooring Web Solutions, from The International Surface Event, discusses changes occurring with Internet search engines and how many retailers' websites are often not performing to the level they once did.

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Talk Floor Radio

Flooring Web Solutions’ John Simonson, Websites of Today

John Simonson, president, Flooring Web Solutions discusses changes that retailers should know with regard to searches on Google and how retailers can react to these changes with changes on their websites. Simonson also talks about optimizing sites with reviews, local directory listings, social media and networking.

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Talk Floor Radio

John Simonson On Must Have Features for Today’s Retail Website

John Simonson, president, Flooring Web Solutions discusses the prime factors retailers should know to ensure their websites are effective and provide a positive consumer experience. Simonson discusses "Responsive Web Designs", which makes retailer sites as effective on tablets and smartphones as desktops and laptops.

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Talk Floor Radio

Steve Simonson & John Simonson on Amazon and the Future of Flooring Online

Steve Simonson, Founder of iFloor now a consultant and CEO, Kyasi.com and John Simonson, president, Flooring Web Solutions, discuss the possibilities that may occur in the future as online companies develop a virtual buying group with select independent retailers. The Simonsons talk about how the internet will ultimately look in the future and what independent retailers will need to do to stay relevant.

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Talk Floor Radio

Threats to the Independent on the Internet

John Simonson, president, Flooring Web Solutions discusses changes in the internet and the sizable threat it represents for independent retailers. Simonson talks about the changing dynamics of Google searches and the aggressive online plans of Home Depot and the big box players that places them at the top of local searches.

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Talk Floor Radio

John Simonson, President of Webstream Dynamics, and Bill Jopling, CEO at TW Flooring Group, talk about the two groups joining forces to offer custom flooring website design for retailers. Also discussed is the state of flooring industry retailer websites.

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Talk Floor Radio

John Simonson, Changes with Google and What They Mean – Part 1

John Simonson, Flooring Web Solutions discusses changes Google regularly makes to the algorithms of the variety of tools it offers and how these changes affect the placement of existing company websites. Simonson also discusses how Google has reacted negatively to guest blogging and other actions and how these changes render many websites to the second, third or subsequent pages limiting the effectiveness of their sites.

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Simonson Asks, Is Your Website Effective?

John Simonson, Flooring Web Solutions is interviewed and discusses the need to maintain an up-to-date website utilizing modern technology, and best practices for maximizing the effectiveness of your site.

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